Promoting Your Business
Welcome to our Promotion pages. These pages are designed to help you choose the advisement option to best promote your business. All of our advertising programs are valid for 1 year, so an price you see is an annual fee. The table below will help explain why a website advert is the new generation of advertising and will also give you tips on what to look out for when looking to promote your company.
Why Internet Advertising?
More and more people are now moving to the internet for services and products as more than 2/3 of all households now have an internet ready computer. When people shop for products and services, more often than not, the internet is checked out first as massive savings can be achieved. It is imperative for companies to advertise their business to boost sales, but keep costs down at the same time. There are many methods of advertising, but many of them are very costly.
"The internet is checked out first as
massive savings can be achieved"
For example, a typical magazine posted through the letterbox of your area will cost around £45 per month (that's £540 per year, minus any discounts given). What do you get for that? Well you get a small 8th of a page entry into a magazine, that the majority of households will either throw away or not know where they have put it. This means that a magazine has a shelf life of around a couple of days.
We believe that we have introduced a unique, very cost effective method of advertising, and with our promotion methods, we aim to be the number one information website for York and its surrounding areas.
So how will we do this? One of the main tasks of promotion is getting people to visit the website, we are achieving this by not only offering the website as a business search, but also by offering a portal to other services, including a shopping section for business to promote their products, Clubs, Events, Charities, places to visit, stay, eat and drink, plus more, and the list will continue to grow as we see opportunities to bring more people to visit. But probably the most important is an easy to use, eye friendly website with NO banner advertisements. This will then make our website a household name.
Additionally to the portal services we offer, we will also index and tag all pages of our Web Site promoting it with all major Web Site Search Engines, which will mean that when people use a search engine such as Google and search for a service in york, we will be there with a direct link to your advertisement.
What to look out for.
When deciding which company to advertise with, take a close look at what they offer and don't be mislead by false advertising of their services. For example, if a company tells you that they get over 400,000 hits to their website per month, and that your advertisement could be seen by 400,000 people; this is false advertising. The reason for this is a "website hit" is a page visit.
When you go to a website, you may visit 50 pages during your time there. This then equates to 50 hits. Additionally, web site indexers such as google will hit a website many times during a day usually hitting 100+ pages.
Very soon you will see that working out the sums, a website getting over 400,000 hits a month could only be getting around 40,000 visits.
"Don't be mislead
400,000 hits does not mean 400,000 visitors"
The next thing to look at is how quickly can you find the information you are looking for on the website and is is correct & up to date? If a website is not designed correctly or maintained, then information will be out of date and people will only visit that site once.
Next; investigate the potential companies website and look to see what is on offer. If it seems they focus on points that do not suit your business, then there is no point advertising with a website which will not fulfil your needs.
Lastly, look at other adverts on the website that have been placed by other companies. What do they look like? Does the advertisement look like it is something you would pay for? You should get the same quality of website as you would expect on a paper advertisement.
|
